Social Media | Content Creation | Strategy
Keep Indianapolis Beautiful (KIB) is one of the hardest working nonprofits in Indianapolis (read: Midwest). They create vibrant public spaces, plant trees, restore native habitats, pick up litter and engage learners of all ages to make Indy cleaner, greener and safer for everyone.
Bottom line: they help people and nature thrive. They are the kind of leaders we ❤️ love ❤️.
Since the summer of 2022, KIB and Blue Tie Strategies have worked together to grow the organization's audience, tell powerful stories of impact, and help educate our community about the power of a greener Indy and volunteering to that end. And we've had some incredible results. Here's a look at what we've done together:
social media
KIB has been around for a long time, and they've been delivering big wins for our city year after year. As a result, they already have a strong following, their brand awareness is high, and they are rightfully loved by most everyone. (What's not to love about more trees and cleaner neighborhoods?)
We set out to ensure their social media wasn't just consistent, but that we were providing the type of content people would engage with and respond to. In 2023, we averaged 140 posts per month across all channels, securing more than 1M impressions, over 50,000 engagements and an overall engagement rate of 4.8%. And we added more than 2,000 followers.
People are liking what we're planting together, and they are responding to our online calls to action (nearly a 200% increase over 2022).
VIDEO
Each year, new greenspaces, new trees, and cleaner streets are a big part of KIB's impact. There are countless stories to tell, and we set out to do so using the most powerful tool at our disposal - video. Here's a sampling of what we've produced together, including educational content and showcases of some big wins for the organization.
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